MAD about Glass on Columbus Circle

The Museum of Arts and Design (MAD) opened the doors of its new quarters for a press preview last Thursday, and AGG was there to look at this highly anticipated redesign and its innovative use of glass.
The new home of MAD, on Columbus Circle, was originally built to house the art collection of A&P heir Huntington Hartford. It was marble-clad with small, porthole-style windows. The new design, by
Brad Cloepfil of Allied Works Architecture in Portland, Ore., features a façade of fritted glass and
glazed terra-cotta tiles.

At the press preview, Holly Hotchner, MAD's director, said that part of the museum's mission is to relate arts and industry and that this was reflected in the redesign with its façade having its artistic features and the craftsmanship which had gone into it being the industry part of the equation.

She said that the architect had been given a directive that they didn't want "another muscular glass tower," but the use of materials which reflected the mission of the museum. "The ceramic frit was an extension of the museum's connection to ceramics," she said.

"The biggest idea of opening up this structure was to bring light and views," Hotchner continued. "It's the only building in New York City that has four exposed sides. You can walk all around it. It sets on its own island." Hotchner also credited those companies which had donated materials to the project, including Oldcastle Glass, which donated the fritted glass for the curtainwall.

Architect Brad Cloepfil of Allied Works Architecture.

Cloepfil followed Hotchner on the podium. He said the redesign has been a six-year process and that part of the thinking was that the new design would keep the historical imprint of the building. He explained that the choice had been made to have the building's "lollipops" still be seen through the transparent glass. (The building was referred to by architecture critic Ada Louise Huxtable as a "die-cut Venetian palazzo on lollipops," referring to its street-level stanchions.) "It was a part of the decision for connecting the original building with the redesign," he said.

"The force of light was central to our design," Cloepfil said. "It has light on four sides and it was the most significant single factor in the redesign. We wanted to make the building be alive through the glaze in the ceramics, looking different as you walk around it and different at different times of day and the year. Natural light is so essential to this collection," he added referring to the museum's collection.

"It was a task of concrete removal and designing to let diffused light into the building," he explained. "It was a
case of editing the building to let the light in."

German company Seele, which has done the Apple stores, was the contract glazier for the project.

All about MAD

The Museum of Arts and Design (MAD) opens the doors to its new home at Columbus Circle, designed by Brad Cloepfil of Allied Works Architecture, on September 27. With triple the space of its previous facility, the 54,000-square-foot building allows MAD to dedicate galleries to its growing permanent collection for the first time in its history, and distinguishes the institution as the only New York museum with open studio programs that allow visitors to watch the creative process within programming spaces.

With a new textured façade of glazed terra-cotta tile and fritted and clear glass, the Chazen Building is a dynamic cultural center that brings together the museum experience and the street life of the surrounding neighborhood in one of Manhattan's most significant public spaces. Ribbons of glass weave across the building's exterior, allowing light to filter into galleries and providing dramatic views of Columbus Circle and Central Park. Inside, these ribbons continue across gallery floors and ceilings to create visual connections between the exhibition spaces on different levels.

Comprised of fritted glass and glazed terra-cotta tile, the building's new façade reflects both the museum's craft tradition and its permanent collections. The building's skin is tiled with approximately 22,000 custom-made terra-cotta plates, finished in a light iridescent glaze that subtly shifts in tone depending on time of day and perspective. The custom glaze was developed by Alllied Works Architecture, Portland, Ore., in conjunction with Dutch ceramicist Christine Jetten and internationally renowned ceramic manufacturer Royal Tichelaar Makkum. Three separate ribbons of transparent and fritted glass, each one a continuous 30-inch-wide line, weave across the façade. Developed in conjunction with and donated by Oldcastle Glass, these ribbons of glass filter light into the gallery spaces and allow for spectacular views of the city. The interplay between the glass and the glazed tiles creates an elegant geometric pattern on the façade and gives the building a dynamic sculptural quality in distinctive counterpoint to the high-rises dominating Columbus Circle.

The ribbons of glass that cut across the façade continue inside the building across the floors, ceilings and walls of each level, creating visual connections among the galleries and providing visitors with a unified sense of space. Glass encircles the entire ground floor, inviting a dialogue between the museum and its surrounding neighborhood, and stretches across the ninth floor of the building, giving visitors to the museum's restaurant, which is scheduled to open in March, a dramatic panorama of Columbus Circle and Central Park.

Architect's Statement

Allied Works' design for the museum's 54,000-square-foot home transforms the 12-story building at 2 Columbus Circle into a dynamic cultural center that furthers MAD's institutional mission and engages the surrounding urban and natural environment. The design maintains the scale, height and form of the original 1964 structure-one of the few freestanding edifices in Manhattan-while dramatically opening up the once nearly windowless building to animate MAD's permanent collections, which thrive in natural light.

Brad Cloepfil

"In this pivotal location, linking Midtown Manhattan, Central Park and the Upper West Side, the new museum actively engages its surroundings," says Brad Cloepfil, principal of Allied Works Architecture.

"Our goal was to maintain the building's iconic presence while giving it new life as a contemporary cultural institution at the crossroads of the city. Our design opens the museum to natural light and weaves the building back into the street life of the neighborhood, fostering a dialogue between the interior of the museum and its urban environment."

Here is the architect's statement about the project.

"In 2002, the Museum of Arts and Design purchased the existing property at 2 Columbus Circle from the city of New York. An anchor along the southern edge of Columbus Circle, Huntington Hartford's Gallery of Modern Art stood abandoned for 40 years as a closed and exclusive entity in an extremely public position. As a silent sentinel, it marked the convergence of Central Park, Broadway, 59th Street, Central Park West and 8th Avenue.

"In contrast to the normative city development that surrounds it, the building was a curiosity, an introverted object of ambiguous purpose.

"The new architecture for the Museum of Arts and Design is one of preservation and transformation-preservation of the physical body of the building, its original shape and scale, and preservation of the building's memory, its fleeting image from a distance, its color and character. The transformation of the museum is manifold; it re-establishes the building as an active marker and place of orientation for the city, converts a silent and inert building to one of life and light, and creates a resonant context for the display and interpretation of contemporary art. With a focus on material and making, the museum's collection of objects in glass, wood and metal come to life in the light.

"It is the force of light acting upon the building that transforms both the physical body and spatial experience of the building. Through a single act of editing--a 2-foot-wide cut into the solid concrete walls--the building is opened up and rendered transparent. "Continuous ribbons of light rise from the street, radiating from the building core and touching each surface-wall, floor, and ceiling-as they move up through the galleries, and expanding as they pass through the classroom, office and restaurant floors.

"Light incises the structural body, transforming the earth-bound building into an interlocking series of cantilevers tenuously held together by the tautness of the new building surface. Light is both invited into the galleries, bringing the art and space to life, and offered back to the city in myriad colors reflected from the iridescent glaze of the ceramic tile.

"Gathering in the forces of the site, the building forms fissures of exacting specificity. Intervals of light provide measure and reference for the visitor, while precise views from the interior allow the building to become a compass point for the city. Through color and light, the exterior of the building acts as a reference of change throughout the seasons. The transformation complete, the museum amplifies the experience of both place and art. No longer a passive sentinel, the new design gathers the city within itself and emits the life and energy of the institution to Columbus Circle, Central Park and beyond."

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